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CONTACT: Dan Hewitt – dhewitt@theESA.com or 202-223-2400

ESA Foundation to Honor Robbie Bach at 2010 "Nite to Unite for Kids"

Table and Ticket Sales Now Open for 2010 Industry Charity Dinner

September 8, 2010 – WASHINGTON, DC – Robbie Bach, president of Microsoft Corporation’s Entertainment & Devices Division, will be the 2010 Champion Honoree at this year’s Nite to Unite, the ESA Foundation announced today. The annual “Nite to Unite for Kids” is the computer and video game industry’s charity event occurring October 20 in San Francisco.

Mr. Bach, who will retire this fall after 22 years at Microsoft, is being honored for his steadfast and long-term commitment to improving the lives of America’s children. Bach led the creation of Get Game Smart, a campaign to educate families on how to help safely and effectively manage media and games in the home. He is also chairman of the National Board of Governors for the Boys & Girls Clubs of America, where he has been a driving force for the organization's efforts to bring technology skills to every club member.

“Robbie’s leadership in improving the lives of children appeals to the best within each of us and is a model for others to follow,” said Michael D. Gallagher, president and CEO of the Entertainment Software Association, the trade association that represents U.S. computer and video game publishers. “His commitment is backed by achievements and real industry leadership. From championing parental controls to increasing the technology skills among youth, he has left an indelible and beneficial mark on millions of children’s lives across America.”

With this honor, Bach joins a distinguished list of entertainment software industry leaders recognized at “Nite to Unite.” Past Champion Honorees include: George Lucas, famed director and founder of LucasArts; GameStop’s Dan DeMatteo; Electronic Arts’ Bing Gordon; Toys ‘R Us’ Michael Goldstein; Nintendo's Shigeru Miyamoto and Howard Lincoln; Sega's Isao Ogawa; Sony Computer Entertainment’s Ken Kutaragi; Electronic Boutique’s Jeffery Griffiths; and Ubisoft’s Yves Guillemot.

“Nite to Unite for Kids” is open to both individuals and companies. Tickets are $750 for individuals, and table sponsorships are available. The proceeds from the black-tie optional dinner, auction and charity casino night will enable the ESA Foundation, the computer and video game industry’s philanthropic arm, to improve the lives of American children through grants to a wide variety of organizations. For ticket information, please contact Leslie Price at 800-949-3660.

The ESA Foundation was created by the American entertainment software industry to provide opportunities that can make a difference in the lives of America’s youth. The Foundation is fully supported by proceeds from their limited edition charity game pack’s sales and "Nite to Unite for Kids," its annual fund-raiser, which has raised more than $11 million in the last 12 years. For more information about the ESA Foundation, please visit www.theesa.com/foundation

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