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ESA Foundation Raises $1 Million at 13th Annual "Nite to Unite β€” for Kids"

Gala Has Generated More Than $11 Million for Children's Charities and College Scholarships

October 27, 2010 – Washington, DC –The ESA Foundation's 13th annual gala, "Nite to Unite – For Kids," raised $1 million for grants and scholarships that benefit America's youth. The sold-out event, which included a black-tie optional dinner, an auction and charity casino entertainment, supports the work of the ESA Foundation, the computer and video game industry's philanthropic arm.

"The Foundation's scholarships and the remarkable work to help improve the lives of children are only made possible by the remarkable generosity of our industry's leadership and all those who donated their time and resources to make this year's Nite to Unite a success," said Entertainment Software Association president and CEO Michael D. Gallagher. "The generosity displayed at Nite to Unite will enable the ESA Foundation to continue helping America's youth through grants to charitable organizations that strengthen our communities, and scholarships that build the skills of our industry's next generation."

The gala, which took place on October 20 in San Francisco, honored Robbie Bach as the 2010 Champion Honoree. Bach was recognized for his steadfast and long-term commitment to improving the lives of America's children. Bach led the creation of Get Game Smart, a campaign to educate families on how to help safely and effectively manage media and games in the home. He is also chairman of the National Board of Governors for the Boys & Girls Clubs of America, where he has been a driving force for the organization's efforts to bring technology skills to every club member.

The co-chairs for the 2010 event were Reggie Fils-Aime, president and CEO of Nintendo of America, Inc.; John Riccitiello, CEO of Electronic Arts; and Jack Tretton, president and CEO of Sony Computer Entertainment America. Red Owl Group and Price Design were creative partners, and IDG World Expo and GamePro Media sponsored the casino entertainment.

The ESA Foundation was created by the American entertainment software industry to provide opportunities that can make a difference in the lives of America's youth. The Foundation is fully supported by proceeds from its limited edition charity game pack's sales and "Nite to Unite - For Kids," its annual fund-raiser, which has raised more than $11 million in the last 12 years. For more information about the ESA Foundation, please visit


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